EDITORIAL: PROTECT THE DOEK & SLAY BRAND

WE always feared that a fake Doek & Slay all-women’s party would be held to try and ride on the success of the original product.

At the weekend, our fears came to pass when a fake Doek & Slay party was held in South Africa.

A South African-based man, whose name is yet to be known, hosted a ‘Doek & Slay’ misrepresenting to the people that this was just the same as the ones which are held in this country and have become a massive hit with thousands of women.

The organisers told H-Metro that it was not their style to host such a “low-class event.”

The Doek & Slay organisers said they do not have any plans to host their event in Cape Town, South Africa, at the moment.

They said the South African organisers advertised their event saying it will be the same as our event here in Zimbabwe. 

However, the show, when it was held, was a flop and an insult to the brand we have seen in this country.

The local organisers said their patrons have been complaining that they were taken for a ride by this misrepresentation.

They apologised to their patrons for any confusion which might have been caused by the fake Doek & Slay party.

They said their brand was a unique and carefully curated experience and we are committed to maintaining its integrity.

The organisers of the real Doek & Slay party are lucky that there were no violent disturbances at the fake show in Cape Town.

Otherwise, if that was the case, it would have been very difficult for them to come out and convince their patrons that they were not the ones behind this show.

It would have been the beginning of the end of this brilliant concept which is very popular among the ladies.

Given that the organisers of the local shows have chosen to remain behind the scenes, preferring that their product do all the talking, it would have been impossible for them to convince their patrons that they had nothing to do with the fake show in South Africa.

The headlines would have been brutal and all that they have worked for all these years would have gone down the drain.

We feel that the local organisers should have adopted a proactive role in dealing with this scam before it happened.

Given that adverts were being floated around, they should have come out and dismissed it as a fake event which should not carry their name.

They should know that they have a responsibility to protect their product because it is a vehicle which brings in the cash.

They could have done a better job here and we would all have known that what was happening in Cape Town was fake and had nothing to do with them.

They need to know that there will always be imitators because their project has become a model of success.

They need to find ways to protect it.

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