Zim on charm offensive at WTM in London

Herald Correspondent

As day one comes to a close at the ongoing World Travel Market (WTM), a three-day leading global business-to-business (B2B) travel show currently underway in London, UK, ZTA Chief Executive Ms Winnie Muchanyuka says the industry is excited to be engaging with the world in an effort to position Zimbabwe as a must-visit destination as the world opens up as travel restrictions are lifted worldwide.

Led by the Deputy Minister of Environment, Tourism and Hospitality Industry, Honourable Barbara Rwodzi, the  Zimbabwe Tourism Authority together with 10 industry players intend to once again entice the European market to visit Zimbabwe after the catastrophic effects of the Covid-19 pandemic.