happiness ChikwanhaH-Metro Reporter
YOUNG female skincare entrepreneur, Tanatswa Dindimanga, has urged other youthful girls to work hard and empower themselves despite the odds in their path.
The 20-year-old, founder and CEO of Organically You Skincare believes that women can be successful if they remain focused.
“My journey has been very tough because I went into this business without any experience or knowledge but it’s also an exciting journey and I am loving the growth I have seen so far.
“Doing a lot of research and reading a lot about skincare has helped me so much.
“God is the only one I can say has really pushed me to where I am today.
“Looking back, from when I started the brand in 2021, God has really helped me and I will never stop praising God for what he has done.”
She added: “The hurdles faced by women, who have embraced entrepreneurship, are vast.
“They are very different from those experienced by our male counterparts.
“When women entrepreneurs talk business, with primarily male executives, it can be unnerving,” said Tanatswa.
She said women need a big voice to succeed.
“Remaining true to yourself and finding your own voice are the keys to rising above preconceived expectations.
“Be yourself and have confidence in who you are. You made it to where you are through hard work and perseverance, but most importantly, you are there.
“Don’t conform yourself to a man’s idea of what a leader should look like.
“When doing entrepreneurship, especially when you are a female at a young age, people are not going to take you seriously and to overcome this, I have had to learn to build my confidence and overcome my negative talk.
“Those negative comments that have built up in your head are stopping you from reaching your full potential, so you have to ignore anything negative and boost your confidence, tell yourself every day when you wake up that you can do it.”
Tanatswa started her brand in 2021.
“I started my skincare brand at the age of 18 in 2021 and had no idea about business and skincare.
“One thing that I have told myself was to look for different marketing methods and strategies that are not being used by everyone else.
“Most people come to me and say your marketing strategies are so unique and interesting.
“That is how I have tried to build my brand differently from everyone’s way of doing business. Each and every day I try to think of something different that is not being done by someone and I have always wanted to be unique and to stand out.”
Her dream is to empower young girls.
Mathew Masinge
Online Reporter