Journalists urge caution on AI role in media

 

Tendai Gukutikwa
Post Reporter

 

LOCAL journalists have called for careful consideration of the impact of artificial intelligence (AI) on press freedom.

 

Speaking at the belated World Press Freedom Day commemorations in Mutare, Media Institure of Southern Africa-Zimbabwe Chairperson, Mr Passmore Kuzipa who was represented by his vice, Phyllis Kachere noted that while AI can enhance journalism, it also poses significant challenges, including amplified misinformation and suppressed dissent.

“A well-resourced and tech-savvy media plays a critical role in ensuring social economic development and transparency,” he said.

He also encouraged journalists to navigate the complexities of modern journalism and maintain their integrity and independence.

Meanwhile, human rights lawyer Passmore Nyakureba highlighted economic pressures faced by journalists, saying they impact the kind of stories told.

“When journalists struggle to make ends meet, important stories are sacrificed for lucrative ones, compromising journalism’s integrity,” he said.

Dangamvura legislator Honourable Prosper Mutseyami urged journalists to embrace AI, citing its potential to enhance efficiency and productivity.

“AI can assist with research, data analysis, and content creation, freeing journalists to focus on high-level reporting,” he said.

The event discussed AI’s benefits and risks in the media, with experts calling for new regulations to address deepfakes, algorithmic biases, and AI accountability.

 

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